Educating the antibodies in your organisation
Creating buy-in through education… Last month Ad Week reported on the departure of Dell’s Social Media Chief Bob Pearson. He left the company to take a position with the Blog Council, an industry group...
View ArticleB2B services & communication on the social web
Last week, we do communications’ PR & Strategy director Steve Seager gave a presentation the Dutch Architecture PR Group in Rotterdam. His biggest insight from this great meeting was that PR and...
View ArticleMore than 50 bookmarks of Social Media Case Studies
A selection of case studies that all mention clear results… Everyone likes a good social media case study: marketers or communications people trying to get internal buy-in or business leaders looking...
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3 simple social media listening tools to get buy-in!
A very simple (and free!) way to get social media buy-in from your organisation is to show them that conversations are already happening about your brand or product. If you can show that, then your...
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10 Reasons for businesses to Blog
As you know, our mission in life is to turn organisations and people into publishers of valuable, optimised, content to help them reach their marketing, pr and communications goals on the social web....
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Culture & Leadership: the foundation of social media marketing
At the bottom of this post you will find a nice little video with a collection of infographics made by Mark Smiciklas. He makes cool stuff. So check out his Intersection marketing blog for more. In the...
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